Category: food and drink

I want to be real. This post is something I’ve been wanting to do for a few weeks now, because a series of reoccurring events have been pushing me to address it. I’ve been reminded of some really important qualities that I find lacking in “creative individuals” nowadays.                                  

 Authenticity

Originality

Honesty

Ownership

@shoes_and_sashimi is not groundbreaking. At all. I’m not the first one to post a photo of a moody portrait or a shot of latte art. I don’t have the biggest following, but you don’t see me buying spam or cheating my numbers. What I post is 100 percent mine. What starts from something in my head inevitably ends up into jpeg. My ideas are executed either by my hand alone and professional shooters Rachel Radcliffe or Julia O. When they aren’t shooting, @Twelfthknight helps fill that gap, and I give him a lot of credit.

Editing is also 100% mine, unless it’s agreed upon by Rachel or Julia, since they are very different shooters. I respect both of them and their work, that’s what a solid working relationship is based upon. Respect. Unfortunately, I can’t say the same for others.

If there is anything that was engrained in our heads (and hands) in design school, it is protect yourself and your work. Protect your ideas. If you’re a creative, entrepreneur, a photographer, whatever you are: Constantly push yourself. Don’t get too comfortable.

I am very transparent on Instagram and SF is a tiny city. The shoes I wear and products I post are all public. The brands I work with, those too are public knowledge. I have had  “creators” in the same city  whom I have spent some time with go after the same exact products…in the same color…poach the same brands and post shot for shot, pose for pose…. It feels like a big F U. And yea, how could you not take it personally?

It’s a big space. There are plenty of opportunities out there, people aren’t willing to work for it. In order to be successful in anything, you need to be original. Say thank you to those who have helped you (when they didn’t have to) and have some ounce of humility. Authenticity is so important and there is a lack of it.

This rainy day at Home Cafe in SF, I shot with a newly full time photographer named Juila O. She’s quick and she’s hungry. Julia has a beautiful eye for lighting. Home Cafe is the new cool kid on the block, slinging really great coffee concoctions. Have you had a Birthday Cake ombre latte before? I think not. Or a Cookie Monster Latte full of crumbled cookies? I like that they’re different, I like that they’re unique.

I hope you all can find this post somewhat interesting or relatable. If you do or if you don’t, please comment because I’d love to hear your thoughts. And if you’re in the creative field like me, or you’re self employed it’s a good reminder to you all: Be you and only you. Why would you want to be a second string version of someone else?

All photos shot by Julia O Photography

Home Cafe, San Francisco